Media

Netflix & YouTube account for 50% of all video streaming

Image Credit: Via Sandvine

Despite the multitude of streaming video services now available, Netflix and YouTube continue to dominate, according to Sandvine’s latest Global Internet Phenomena Report.

The report shows that Netflix accounts for 31.62 percent of all streaming video activity during peak times in North America, and YouTube takes 18.69 percent of video activity — that’s 9 percent higher than YouTube got in Sandvine’s previous report, which it attributes to more viewing on mobile devices.

When combined, that means half of those streaming video in North America are watching either a Netflix or YouTube during peak viewing times.

Sandvine-1What you may find more interesting from Sandvine’s report is where some of Netflix’s competitors fall. Looking at the chart above, you’ll see that Amazon Video (which seems to indicate both its video purchase/rentals and its Prime video service) only accounts for 1.61 percent of peak streaming video, and Hulu grabs only 1.29 percent. That means these services really don’t have anywhere close to the kind of viewership that Netflix and YouTube bring in.

More information:

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where cu... read more »

With more than 25 million members in the United States, Canada and Latin America, Netflix, Inc. [Nasdaq: NFLX] is the world's leading Internet subscription service for enjoying movies and TV shows. For US$7.99 a month, Netflix members ... read more »

YouTube, Inc. is a consumer media company for people to watch and share original videos through a Web experience. It allows people to upload, tag, and share personal video clips; browse original videos uploaded by community members; fi... read more »

ounded in March 2007, Hulu is operated independently by a dedicated management team with offices in Los Angeles, New York, Chicago, Seattle and Beijing. NBC Universal, News Corporation, as of April 2009, Disney, Providence Equity Partn... read more »

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