If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Poshmark finally released its Android app Tuesday opening its already popular iOS marketplace to a huge segment of potential “closet entrepreneurs.”
Before we get ahead of ourselves thinking about what this means for the sell-your-fashion company’s growth, chief executive Manish Chandra explained that there’s more to come before we see an IPO out of Poshmark.
Above: Poshmark on Android
Image Credit: Poshmark
“I think there’s going to be more funding before we IPO, for sure,” Chandra said in an interview with VentureBeat. “Am I thinking of IPO? No. We’re thinking of building the business out to the next level.”
Anyone can use Poshmark to buy and sell clothing, shoes, and accessories through its app, and it has seemingly been booming in popularity, though the startup doesn’t release user numbers. But the growth must be significant enough — the company threw its first “Posh Fest” in Las Vegas for these sellers.
The app has up until this point only been available on iOS and the web. The company, which has raised $15.5 million and launched in 2011, waited a considerable amount of time before tapping into the Android userbase.
“I started to feel that this year a lot — Android pressure build up,” said Chandra. “We’re excited with this whole massive market that is opening up.”
And it’s massive market, indeed. Android currently holds around 80 percent of the global mobile market share, which could open the doors for the app’s accelerated growth that could lead to something, like, well, an IPO. Poshmark is a rarity among startups in that it relies on revenue sources other than advertising or in-app purchases — real commerce’s happening on the app. Poshmark says it is on track to have over $350 million worth of inventory run through the app this year. Of course, Chandra says there’s a bit more work to do before we see Poshmark on the trading floor.
Android opens the doors for huge international expansion, and Chandra admits is on Poshmark’s mind.
“With Android shipping, international is definitely something that opens up for us,” Chandra said. “We’re really thinking what is the next stage of growth for us? Is it international? Is it different kinds of people we can integrate? Is it different kinds of merchandise?”
The app currently focuses on fashion listings, which are fairly easy to do from the seller’s point of view. You take a few pictures of an item, write a description, and input a price, all from within the app. Buyers can browse listings at any time or pop in to one of Poshmark’s many “Posh Parties” or in-app events where people post items based on a theme.
Chandra explained that he spotted an increasing number of Android smartphones walking around Poshmark’s in-person events. And when users invited their friends to the app via text message, 40 percent to 60 percent of those referrals landed on Android phones, which, at the time, made them useless referrals.
Before international expansion happens, however, Chandra has a couple more things on his plate. He’s exploring new shipping improvements, including a partnership with the U.S. Postal Service. There’s also Poshmark’s lacking web experience, which Chandra says he’s “not that proud of right now.” Though he sees big potential for the web property.
Poshmark is a mobile fashion marketplace built around real-time social experiences. Posh Parties are themed, real-time shopping events where people gather to shop, share, and sell fashion right from their phones. Poshmark’s vibrant c... read more »
Powered by VBProfiles
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results