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Skulpt Unveils World’s First Device to Measure Muscle Fitness With One Touch

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Company announces the Skulpt Aim™ – 2014 CES Innovations Honoree for Health and Fitness, revolutionizing the way we measure body composition

DAVIE, Fla.–(BUSINESS WIRE)–November 13, 2013–

Skulpt, a leading technology developer that empowers people to better understand their bodies, unveiled today the first-ever device to measure muscle fitness. The Skulpt Aim is the world’s only wireless device able to accurately measure individual muscles’ fat percentage and muscle quality. It was recognized with the 2014 International CES Innovations Design and Engineering Awards Honoree title in the Health and Fitness product category. The earliest adopters can pre-order the device starting at $99 through Skulpt’s 60-day crowd-funding campaign on Indiegogo (www.skulpt.me/preorder). After the campaign, it will be available for $149.

Skulpt Aim (Photo: Business Wire)

Skulpt Aim (Photo: Business Wire)

THE TECHNOLOGY: Aim changes the way we measure body composition. It measures how current flows through individual muscles to evaluate their quality and fat percentage. Aim’s proprietary sensors collect thousands of data points, converting them to precise metrics that recognize even the slightest improvements. This technology has already been proven in the nation’s top hospitals. Now Skulpt makes it available to consumers.

THE DEVICE: Smaller than an iPhone, the glossy, portable Aim was designed to fit comfortably in your palm as it hugs your muscles. It’s strong and water-resistant.

THE EXPERIENCE: Press Aim to any major muscle for immediate feedback. Results are displayed instantly and wirelessly synced to a personal online dashboard. Track progress over time, set goals, and share with friends.

“Aim is beautifully designed and unique in its ability to target individual areas,” says Jose Bohorquez, CEO of Skulpt. “People often gain weight when they first start to exercise and get discouraged when in fact they’re losing fat and gaining muscle. Aim solves this problem by distinguishing muscle from fat in each part of your body, providing a much more accurate representation of your progress.”

ABOUT SKULPT

Skulpt is a leading developer of technology that empowers people to better understand their bodies. It was founded in 2009 by CEO Dr. Jose Bohorquez, Electrical Engineering graduate from MIT, and cofounder Dr. Seward Rutkove, Neurology Professor at Harvard Medical School. Skulpt spent four years developing a medical-grade device to quantify muscle quality for the clinical research market. With Aim, Skulpt makes this technology available to consumers to track fitness.

Skulpt (www.skulpt.me)
Stasia Dara, 888-382-8656
PR Coordinator
stasia@skulpt.me
www.fb.com/skulptme
www.twitter.com/skulpt_me


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