Scheduling posts on Facebook used to be a minute-long process of pain. Today, Facebook made it a second of sweetness.
This is the old Facebook post-scheduling interface, with no fewer than five drop-down menus, the longest of which had up to 31 selectable items (day of the month) and all of which required touching, moving, and setting:
Ugly, painful, tedious, and annoying … especially if, like me, you were doing it five or six times a day as I, like the other writers at VentureBeat, scheduled posts on our most excellent Facebook page.
Today, Facebook updated its post-scheduling process and took 10-12 steps down to as few as two:
Facebook, thank goodness, has pre-populated the date field with today’s date, saving 90 percent of the pain. (If you want to do another date, Facebook now offers up a cute little calendar picker that is simple and fast.) And the time field is interestingly smart: Start typing a time, such as 4:40, and it will offer just two easily-selectable options, 4:40PM and 4:40AM.
The closest time to the current time is automatically selected, so you could be finished scheduling a post just by entering the time and clicking the Schedule button.
Thank you, Facebook! Now why couldn’t you have made this about five years ago?
VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions
, and we'll help you out with the data.