If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
92 of the world’s top 100 brands have at least one app on Apple’s app store. 75 have at least one app on Google Play. But only 26 have an app in Amazon’s upstart app store.
This morning Distimo released a report on the top global brands and their app strategies.
Clearly, almost every global corporation finds it necessary to have mobile apps. Those range from apps for profit, such as Disney’s Where’s My Water, to apps for branding, such as automaker Kia’s K-Racer, or BMW’s BMW Remote. Almost all of the world’s top brands are on iOS, most are on Google Play, and only a handful are on Amazon:
Few companies have as many apps as Sony, however, which has the highest number of apps for any company on the top 100 global brands list: 287. Interestingly, while Sony is the 46th-highest-ranking global brand, fourth-ranked brand IBM — a technology company — isn’t even on the leaderboard for Google Play or the iOS App Store and has only five apps on Amazon.
It’s no big surprise, however, that social media, search, and gadget heavyweights such as Facebook, Google, and Apple dominate the download boards.
Facebook owns the top two spots on Google Play and the second position on the App Store. Google has three of the top 10 apps on Google Play and even greater penetration on Apple’s mobile platform, where YouTube, Google Maps, Google Search, Gmail, and Google Chrome take up no fewer than half of the top 10 spots in terms of downloads.
Big names that don’t have any apps at all include consumer goods companies like Gillette — the best a man can’t get, at least on Android and iOS — and Corona, probably because a Corona light on a smartphone screen would be just too much of a tease.
And brands that focus exclusively on iOS tend, unsurprisingly, to be those that look for customers with cash, and lots of it. Those companies tend to be luxury brands, Distimo says, such as Cartier, Hermes, Porsche, and Prada.
But who’s making the most money?
That’s probably Apple, which has the six highest-grossing apps in the most valuable mobile marketplace, it’s own app store. But Disney has completely figured out the mobile app game, with no fewer than a shocking seven of the top 10 grossing games on Google Play: Nemo’s Reef, Where’s My Water, Disney Alice in Wonderland, Temple: Oz, Where’s My Water 2, and Where’s My Perry.
That’s impressive domination.
You can get the full report, for free, here.
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainme... read more »
Facebook is the world’s largest social network, with over 1.39 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 we... read more »
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »
Powered by VBProfiles
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results