Dev Sponsored How Ford is building an app program by developers, for developers (video) November 22, 2013 2:27 PM VentureBeat Staff 0 This sponsored post is produced in conjunction with Ford. Ford’s commitment to connected cars goes back decades, and it’s now bearing fruit with the Ford Developer Program, which John Ellis, who heads the initiative, calls “the first ever auto-developer program in the world.” In a way, Ford has been building connectivity into its cars since 1996 with the introduction of the OBD II port. Initially meant for “onboard diagnostics,” it actually spawned a small industry of aftermarket devices that could plug in to the port and give you detailed information on your engine’s condition, performance, fuel economy, and more. But in 2007, the connectivity kicked into a higher gear with Ford SYNC — and Ford followed up by extending the SYNC application programming interfaces (APIs) with SYNC AppLink, which launched in the 2011 Ford Fiesta. Now, over 6,000 developers have signed up to work with the AppLink program, which enables mobile app developers to integrate their apps with the dashboard and steering-wheel controls of compatible cars, as well as its text-to-speech system. “It’s a program for developers, by developers, and it’s all focused on the automotive space,” Ellis said. Scott Burnell, who is the global lead for business development and partner management with the Ford Developer Program, adds, “We take apps from just about anybody. It’s an open system, open community, and we’ve got from the single developer guy in his basement … all the way up to groups as big as Pandora and Major League Baseball that have AppLink-enabled their apps. Ellis, Burnell, and Julius Marchwicki, the global product manager for AppLink, sat down with us to talk about the high-order bits in this developer program. Watch the video to find out how it can help your apps potentially reach millions of users in Ford vehicles worldwide. Sponsored posts are content that has been produced by a company, which is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact firstname.lastname@example.org.