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Starting today, Twitter is starting an age-screening process for people who want to follow alcohol brands. You enter your date of birth, Twitter does a little counting on its fingers and compares to the legal drinking age of the country you say you’re from, and if it all checks out, Twitter will let you follow the account.
Because, of course, no-one lies online.
“Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter,” Twitter’s Tarun Jain posted today on the Twitter blog.
While this age-screening is fairly easy to fool, Twitter may eventually get a little bit more hard-core, as you can see if you read the fine print that you must agree to when verifying that you are not a prepubescent boy:
In other words, Twitter could start trying to verify that you are of legal age through third-party companies at some point, although they’re not specified, and neither are any potential methods.
One other thing you’re agreeing to when you verify your age with Twitter: data donation:
The age verification is available now. Twitter says that advertisers such as Bud Light, Jim Beam, Knob Creek, Heineken, and Bacardi are integrating the feature into their Twitter ad campaigns.
Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations. At the heart of Twitter are s... read more »
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