Game changer: China Mobile's 700M customers can preorder the iPhone as soon as this Thursday

Image Credit: John Koetsier/VentureBeat
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Apple’s years-long courtship with the world’s largest carrier is almost over.

China Mobile, which has over 700 million subscribers and is seven times larger than Verizon, plans to take preorders for the iPhone 5S starting this Thursday, according to an ad on its website. The news is a bit sudden considering that the two companies were apparently negotiating as recently as four days ago.

To say the move is a big deal for both Apple and China Mobile is an understatement. Despite chasing China Mobile and its subscriber base for years, Apple hasn’t had much luck with reaching a deal. China Mobile, too, has suffered without the iPhone as its most valuable customers have fled to its iPhone-carrying competitors.

The deal, then, is a win-win for both sides: China Mobile uses the iPhone to help launch its new LTE services and Apple — well, it gets access to all those subscribers, which potentially gives its international sales a big boost. 

And you can bet Apple’s investors are elated.

VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.