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FOCUS TRAINR App Transforms Wearable Fitness Devices from Data Trackers into Virtual Personal Trainers

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New smartwatch/smartphone app is first to provide automatic exercise-recognition capabilities to wearable fitness devices starting with Samsung Galaxy Gear

LOS ANGELES–(BUSINESS WIRE)–December 10, 2013–

FOCUS, a newly formed creative startup dedicated to advancing the future of fitness monitoring technology, today announced the release of TRAINR, a new app that puts the power of a personal trainer on a person’s wrist. Available now for the Samsung Galaxy Gear and compatible smartphones, TRAINR is the first fitness app that provides custom training programs while automatically identifying exercises, tracking repetitions, sets and rest periods-with minimal input required. With TRAINR, the combination of a wearable device and smartphone evolves into a powerful fitness-training tool, accessible anytime and anywhere, explaining how to train to achieve goals.

FOCUS TRAINR is a new app that puts the power of a personal trainer on a person's wrist. Available n ...

FOCUS TRAINR is a new app that puts the power of a personal trainer on a person’s wrist. Available now for the Samsung Galaxy Gear and compatible smartphones, TRAINR is the first fitness app that provides custom training programs while automatically identifying exercises, tracking repetitions, sets and rest periods – with minimal input required. (Photo: Business Wire)

TRAINR recognizes that every move matters™. While most fitness monitoring devices track only cardiovascular exercise (steps and stairs), TRAINR targets users practicing resistance and body weight training by providing top-trainer designed workouts tailored to the user. Further, TRAINR’s proprietary software and algorithm, coupled with the motion sensors of a wrist-worn smart device, automatically identify, track and record the user’s exact movements as they exercise-recording repetitions, sets and rest periods. Leveraging this data, TRAINR empowers users with real-time feedback and provides targeted workouts developed by professional trainers.

“TRAINR is leading fitness software innovation for quantified-self wearables in an ecosystem on the cusp of explosive growth,” said Cavan Canavan, CEO and co-founder. “Our flagship product TRAINR unlocks the potential of a fitness monitoring device to serve as a personal trainer by providing guided workouts whether users are at home or on the go. No other product on the market does what TRAINR can and we’re proud to be able to enrich the experience users have with their wearables, starting with the Galaxy Gear.”

TRAINR launches first for the Galaxy Gear as a trial download in the Samsung Apps store with planned future versions for other wearables in the market. The launch version is free while premium-version subscription details and pricing are to be announced. TRAINR is compatible with Galaxy Gear and Galaxy Note 3, as well as Galaxy S3 and S4 running Android 4.3 Jelly Bean.

Product Features

  • Workouts and Challenges provide multiple training options
  • Includes Interval TRAINR, a high-intensity interval training program
  • Patent-pending motion recognition system automatically identifies and tracks exercises
  • Quick and simple set up; TRAINR app connects via Bluetooth to a wrist device
  • Repetitions, sets and rest periods are tracked automatically in real time with minimal user input
  • Simple and intuitive in-app experience
  • Allows for sharing of never-before-gathered training data via social networks for friendly competition

Funding

FOCUS is a member of the sixth class of Launchpad LA, the top accelerator in Southern California. To date, the company has raised pre-seed investment from Launchpad LA, Kima Ventures and various angels.

About FOCUS

Founded in 2013 by Cavan Canavan and Grant Hughes, FOCUS is a dynamic startup based in Los Angeles using innovative technology to empower people to change the way they exercise. FOCUS’ flagship product, TRAINR, is part of the bourgeoning quantified-self movement. Next year, FOCUS is considering releasing sport-specific applications, as well as enterprise packages for gyms and fitness professionals and, also, healthcare and physical therapy applications pending regulatory approval.

For more information, visit: focustrainr.com and follow us on Facebook and Twitter @FocusTRAINR.

Rushing PR
Lana Rushing, 310-428-1805
lana@rushingpr.com
or
Rushing PR
Rachel Quizon Maniago, 310-906-0663
rachel@rushingpr.com


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