NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Good news, everyone! Everyone in San Francisco, that is. More specifically, everyone in San Francisco who lives or works on a three-mile stretch running along Market Street. You’re (finally) getting free Wi-Fi!
The keen-eyed among you probably noticed the “_San_Francisco_Free_WiFi” network name that emerged on Friday, Dec. 13, but the system was rolled out over the course of a few months, despite being in the planning stages for years. While a tentative agreement had been inked with AT&T late last year, the city ultimately struck out on its own, with help from hardware and service donations from a number of companies, SFGate reports. Fiber optic cable links network equipment mounted on traffic lights and other fixtures running along Market Street.
It might not seem like much — especially in light of Kansas City’s Google-equipped fiberhoods. But Market Street is a fairly busy and important thoroughfare here in San Francisco, and free Wi-Fi will go a long way to helping out tourists or folks with lower incomes who don’t have access to all-you-can-eat data plans. The network cost the city $500,000 and extends from Castro Street to the Embarcadero.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.