IBM took a look at shopping trends this Christmas and found what should already be clear: For retailers, iOS is where the money is.

According to IBM, iOS folk on average spent twice as much on Christmas Day as their Android counterparts — $93.94 per order versus $48.10. More, iOS also drove 23 percent of total online sales, versus Android’s 4.6 percent.

The numbers point to a particularly strong year for Christmas Day sales, which IBM says were up 16.5 percent compared to last year. That increase also comes with a big increase in overall mobile shopping, which commanded 29 percent of all online sales on Wednesday.

IBM’s numbers come from its Digital Analytics Benchmark, which tracks transactions from 800 retail sites in real time.

Its latest findings are very much in line with what it saw on Cyber Monday this year, where mobile traffic climbed by 45 percent to account for 31.7 percent of online sales.

Here’s what that looks like in chart form.


More information:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone, and the iPad. Apple software includes:... read more »

International Business Machines Corporation, abbreviated IBM and nicknamed Big Blue (for its official corporate color), is a global technology and innovation company headquartered in the Northeast US. IBM is the largest technology and ... read more »

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »

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