Like its parent Twitter, Vine makes an art form from the shortest possible expressive burst. Vine’s 6-second looping videos are tailored to take advantage of the short attention span and limited bandwidth of mobile sector, but now the company is going beyond its original mobile platform to beefing up its Web presence with full profiles.

The profiles, first announced last year, enable users to watch videos, look at earlier videos posted by others, and like/favorite/revine/share/comment. Previously, it was feasible to find other Vines only through the mobile app.

The profiles, which you can share with others who might want to see your videos, are intended for playback mode, not for creating more videos on the Web-browsing device you’re using. A new playback mode is the fullscreen, Web-only TV Mode, showing a complete collection of videos in sequence.

Vines, tweets, and other such micro-expressiveness work as short bites, but these are also popular as compilations on YouTube or elsewhere. The new Web profiles will make it easer to find all the Vines of a given user, but one can expect to see more tools for curating, reacting to and sharing compilations in the Web incarnation.

On its blog announcement, the company noted that this “is just a first step toward bringing you a richer, more enjoyable web experience,” with more improvements coming this year.

AI. Messaging. Bots. Arm yourself for the next paradigm shift at MobileBeat 2016. July 12-13 at The Village in San Francisco. Reserve your place here.

Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the... All Twitter news »

Track Twitter's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.

Vine is the best way to capture and share video on your iPhone. No editing. No rendering. No post-production. Video has never been this fun. We're not ready for you yet, but we will be soon.... All Vine news »

Track Vine's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.