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SnapRetail wants to be the marketing department for retail startups today.
The company received $2.65 million in December, topping off its first round of funding. SnapRetail first received $1.5 million in July bringing the total to $4.15 million.
The company creates a software as a service product that retailers can use to market their products online, specifically when it comes to email and social marketing. It provide retailers with a set of pre-written emails and pre-written social media posts that can be filled in with the company’s information. This includes content for Facebook, Twitter, Pinterest, and Instagram.
It also provides a calendar so that the retailer can schedule out these emails and posts for the next month and estimates that it would take someone around three hours to do so. You can also use SnapRetail to manage a coupon marketing program.
The funding comes from Adams Capital Management and a number of SnapRetail’s customers. It was founded in 2010 and is headquartered in Pittsburgh, Pa.
VentureBeat’s VB Insight team is studying marketing analytics...
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