Retail versus e-tail: Here’s who won the 2013 shopping season

Above: In a reversal, Target confirmed PIN data was comprised during the Nov. 27 to Dec. 15 data breach.

Image Credit: Photo Illustration: Eric Blattberg

Based on consumer-generated data on the Internet (read: your banal Twitter posts), the fine folks at Viralheat have determined the big winners and losers for the 2013 gift-giving season.

And while Walmart and Target still held their own and experienced huge surges around Black Friday and Christmas Eve, the leader of the pack turned out to be — drum roll! — Amazon.com.

Here’s a closer look at the stats:

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VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions, and we'll help you out with the data.
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