Based on consumer-generated data on the Internet (read: your banal Twitter posts), the fine folks at Viralheat have determined the big winners and losers for the 2013 gift-giving season.

And while Walmart and Target still held their own and experienced huge surges around Black Friday and Christmas Eve, the leader of the pack turned out to be — drum roll! — Amazon.com.

Here’s a closer look at the stats:

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Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 9,700 retail units under 69 different banners in 28 countries. With fiscal year 20... All Wal-Mart Stores news »

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Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Ea... All Amazon news »

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eBay Inc. connects millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to secu... All eBay news »

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Macy’s, Inc., with corporate offices in Cincinnati and New York, is one of the US's premier retailers, with fiscal 2010 sales of $25 billion. The Macy's Brand includes about 810 Macy’s d... All Macy's news »

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Target Corporation serves our guests in 49 states nationwide and at Target.com. We’re committed to providing a fun and convenient shopping experience, with unique products at affordable pr... All Target news »

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