Brightcove acquires video ad ‘stitching’ startup Unicorn Media for $49M

Image Credit: Rob Boudon/Flickr
NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.

Cloud video company Brightcove has acquired Unicorn Media in a deal worth $49 million, the company announced today.

Brightcove is well known for its wide range of cloud-based video services, including hosting, transcoding, video editing, and more. The much smaller Unicorn Media specializes in being able to insert video ad content seamlessly (aka stitch) into a media company’s main video content in the cloud.

The purchase makes sense for Brightcove because Unicorn Media’s technology can compliment its other services. Also, everyone from brands to social networks are looking to video advertising. (For instance just recently, Facebook started auto-playing video ads within its users’ news feeds.)

“The acquisition of Unicorn Media is part of a larger strategic initiative to increase our focus on delivering unbeatable value for television broadcasters, programmers, and distributors worldwide,” said Brightcove CEO David Mendels in a blog post.

Brightcove said Unicorns “Once” product line will continue as a standalone service, but its technology will also be integrated into some of Brightcove’s other services.

More about the companies and people from this article:

Brightcove Inc., a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, a mar... read more »

Powered by VBProfiles

We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.