Deals

Mobile analytics firm Kontagent raises $5M, gears up for merger with PlayHaven

Image Credit: Kontagent
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Mobile analytics firm Kontagent has secured $4.8 million in financing, according to an SEC form filed today. 

Kontagent provides analytics for game developers, so they can gather data on player behavior and use it to tweak games and apps and produce better results.

Kontagent merged with mobile monetization firm PlayHaven last month in an effort to become a “one-stop shop” for game developers. The merger was in response to the increasingly crowded and fragmented mobile market — when it comes to both analytics and monetization. The consolidation of the two companies means they can offer customers a more complete, integrated set of tools.

The combined company will reach 400 million monthly users across 22,000 apps and 1 billion devices.

Hany Nada of GGV Capital and Eric Kim of Maverick Capital are listed as investors on the filing. GGV Capital invested in PlayHaven’s November 2012 round of funding. Maverick Capital invested in Kontagent’s November 2011 round of funding.

PlayHaven’s CEO Andy Yang is the CEO of the combined company and Kontagent’s CEO Josh Williams will serve as CTO and chairman of the board. The two companies plan to remain separate, and merge over time.

This brings Kontagent’s total capital raised to $17 million. Together, PlayHaven and Kontagent have raised $26 million.

More about the companies and people from this article:

Upsight is the most comprehensive analytics and marketing platform for web and mobile apps. We are building a business engine to help our customers better understand user behavior, decide what it means, and act to impact key goals. ... read more »

PlayHaven is the business engine for mobile games offering developers flexible tools to intelligently manage player acquisition, engagement, and monetization. PlayHaven is the only end-to-end solution that helps developers manage users... read more »

Powered by VBProfiles

0 comments