Business

Samsung app stops you from texting while driving

Above: Samsung's Eyes on the Road campaign

Image Credit: Samsung

Samsung has launched an Android mobile app that prevents you from texting while driving.

The app aims to protect people from the dangers of failing to pay attention to the road. It notes that drivers are 2.8 times more likely to get in an accident while dialing and 23 times more likely when texting.

Currently, the app is available only in Singapore as Samsung explores its full potential before rolling it out to other markets.

Eyes on the Road app stops you from texting while driving.

Above: Eyes on the Road app stops you from texting while driving.

Image Credit: Samsung

The “Eyes on the Road” app uses your phone’s sensor fusion technology and GSM cell towers to measure your speed to determine if you’re driving. If you are, it hides phone calls, SMS text messages, and social media alerts until you reach your destination.

If you are traveling above 20 kilometers per hour, it blocks the phone and sends an auto reply to text messages that says you are behind the wheel.

The apps also rewards you for engaging in “mobile free driving.” You can share those achievements with friends and unlock rewards. The rewards include Shell gas vouchers and insurance premium discounts.

The South Korean company tested the app in Singapore and is evaluating how it can automate the activation of the app once it detects that someone is driving. A survey in Singapore showed that more than eight out of 10 drivers admitted using their phones without a hands-free kit while driving in the past year.

The ad agency CHEIL Singapore created the campaign. Unfortunately, the app can’t tell if you are a passenger or if you are driving. But you can turn it off manually.

More information:

Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest Sout... read more »

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