Verizon still has no clue what makes T-Mobile’s early upgrade program so appealing.
Verizon quietly updated its “Edge” early upgrade program this weekend so that you can get a new phone after 30 days rather than the previous six months, CNet reports.
But the biggest limitation in Verizon’s program still remains: You have to pay off half of the value of your phone to be eligible for an early upgrade. Given that a phone like the iPhone 5S starts at around $620, you’ll have to be prepared to shell out quite a bit to upgrade your phone early.
A Verizon representative tells CNet that the reduced upgrade timing is technically a promotion without an end date. But really, it’s not much of a promotion since it doesn’t really cost Verizon anything.
AT&T, Verizon, and Sprint all launched early upgrade programs after T-Mobile unveiled its “Jump” program, which allows subscribers to upgrade their phones twice a year for a $10 a month fee. T-Mobile’s program also includes warranty service that covers your phone if it’s lost, damaged, or stolen, so it’s a pretty great value all around. But it’s clear that the other carriers don’t have the wherewithal to offer something as compelling as T-Mobile’s. (Not surprisingly, Sprint dumped its program last week.)
Verizon Wireless operates the nation’s fastest and most advanced 4G network and largest and most reliable 3G network, and serves more than 94 million customers. Headquartered in Basking Ridge, N.J., with 82,000 employees nationwide, ... read more »
Powered by VBProfiles
VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.