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GutCheck gets $4M to help you bounce business ideas off potential customers

Gutcheck hopes to save you from your own bad company ideas before you get too deep in debt trying to market your bacon-flavored hand sanitizer.

The company just raised $4 million in a Series B round of funding — that’s in addition to its June series B funding, which, weirdly, also totaled $4 million.

Gutcheck gives Regular Joe Entrepreneur access to a market research community on which he can test out his ideas and decide if they have potential. Customers can tailor the audience within Gutcheck’s community to hear from people who might be customers down the road. The options include demographic and geographic tailoring.

Customers can expect to hear back within 72 hours of posting their questions.

And the company has a number of big-name clients as well, including Nestle, Intel, KFC, The Home Depot, General Mills, and more. The company says it will use the funding to continue developing its product as well as put resources toward sales and marketing.

Icon Venture Partners led the round with participation from existing investors GroTech Ventures, Highway 12, Village Ventures, and Crawley Ventures.

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More about the companies and people from this article:

GutCheck is a new category of online market research that enables businesses and agencies to gain quick and simple feedback, directly, from target customers using IM functionality to perform interviews. GutCheck, an online DIY tool, s... read more »

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