Apple isn’t done celebrating the 30th anniversary of the Mac.
On January 24, the actual anniversary day, the company updated its website with a video and interactive timeline celebrating the 1984 device that started it all — and all the Macs that came after it. But the Cupertino-based gadget maker also spent the day filming a short movie (spanning 10 countries and five continents) about what people around the world are doing with Apple products.
At the end of the 90-second ad comes the revelation: The film was shot entirely on iPhones in a single day. (And it was edited on Macs, naturally.)
Instead of paying for a Super Bowl ad like rival Microsoft, Apple opted to debut its “1.24.14″ video online Monday morning. You can give it a watch below:
Like this story? Want to learn more? On April 14-15, our fourth annual VentureBeat Mobile Summit will tackle the six biggest growth opportunities in mobile today. The invitation-only Summit will gather the top 180 executives at the scenic Cavallo Point Resort in Sausalito, Calif., to discuss issues like this. Request an invitation.