Apple isn’t done celebrating the 30th anniversary of the Mac.
On January 24, the actual anniversary day, the company updated its website with a video and interactive timeline celebrating the 1984 device that started it all — and all the Macs that came after it. But the Cupertino-based gadget maker also spent the day filming a short movie (spanning 10 countries and five continents) about what people around the world are doing with Apple products.
At the end of the 90-second ad comes the revelation: The film was shot entirely on iPhones in a single day. (And it was edited on Macs, naturally.)
Instead of paying for a Super Bowl ad like rival Microsoft, Apple opted to debut its “1.24.14” video online Monday morning. You can give it a watch below:
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »
Powered by VBProfiles
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.