Wearable devices like the FitBit and Google Glass have fascinated consumers, but as they become more popular, they become more and more interesting to businesses, too.
The data streaming off of wearables and mobile devices — such as data about how applications are used — could be a gold mine for companies developing mobile and wearable apps. Companies can analyze that information and adjust their applications to make them more compelling.
A startup called OneFold is seizing this opportunity, and now it has some money to keep working on its product. Today OneFold announced a $400,000 seed round.
Former Oracle executive Peter Relan’s Studio 9+ accelerator participated in the round along with angel investors. OneFold is the first business-to-business startup the accelerator has funded.
A whole bunch of data analytics companies have received funding in recent months — from visualization players like Chartio to more full-fledged vendors like Datameer. The exciting thing about OneFold is its focus on data specifically coming from wearables and mobile devices.
By showing app developers what’s going on within applications, OneFold’s technology could help increase revenues from applications and increase engagement.
Enterprises and startups are already using OneFold’s software to perform analytics and visualizations on data that comes from wearables and mobile devices.
Mobile application veterans Navneet Aron and Uday Sandhar founded OneFold last year. The startup is based in Menlo Park, Calif.