Digital advertising startup iSocket has closed a fresh $5 million round of funding today.
ISocket’s platform helps digital publishers bring in advertising sales from high-end clients by automating the process. ISocket gives those advertisers a fixed price rate sheet and online form for placing their ads on a particular site. Publishers then review those ads before they go live to ensure they’re a good fit. (Think of the platform as selling an elevated version of programmatic ads.) Disclosure: VentureBeat uses iSocket for Publishers.
The new round comes from a slew of publishing companies. It was led by Time Warner Investments, with participation from Condé Nast, R&R Venture Partners, former Time Warner chairman Ronald Lauder, and others.
In addition to the funding announcement, iSocket is also rolling out a new platform called iSocket For Advertisers (iFA) that allows agencies and ad clients to browse all of the available ad spots across iSocket’s catalog of publishers. It’s also bringing on former Microsoft executive Kevin McCabe as its new VP of business development.
ISocket said it plans to use the new capital to polish its publisher- and advertiser-focused ad platforms as well as to develop new partnerships.
Founded in 2009, the San Francisco, Calif.-based startup previously raised an $8 million series A round. ISocket has now raised a total of $13 million in funding to date.