Business

Google is pushing a new content-recommendation system for publishers

Above: Google headquarters.

Image Credit: Jordan Novet/VentureBeat

Next month, Google plans on introducing a new content-recommendation system for publishers’ websites, VentureBeat has learned.

The search and advertising giant is pitching content companies on joining a beta of the service, according to an email from a Google sales representative obtained by VentureBeat’s news team:

Our engineers are working on a content recommendation beta that will present users relevant internal articles on your site after they read a page. This is a great way to drive loyal users and more pageviews.

The new program could present competition to companies like Taboola, Outbrain, and Zemanta, which recommends multiple articles from a given publisher on that outlet’s website. (Disclosure: VentureBeat uses content-recommendation tools from Taboola and Zemanta on our site.)

Unlike other recently released products like the Google Compute Engine and the new ChromeBox for meetings, this service aims at Google’s more traditional business partners: publishers. Google first announced its advertising platform, AdSense, more than a decade ago.

The backend formula for this system is different than the one that Google launched for mobile sites last year, according to a Google employee who is familiar with the new program. When Google launched that program last year, media outlets such as Business Insider, Forbes, Mashable, and The Verge were partners with Google+.

Google had nothing to announce about the program, a spokeswoman told VentureBeat in an email.

More information:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »

Founded in 2008, Zemanta works with more than 80,000 bloggers to make content recommendations from a library of more than 10 million articles and 212 million images. Currently, Zemanta suggests content from well-known sources including... read more »

Taboola is the world's leading content distribution and discovery platform, serving 3B daily recommendations to over 300M monthly visitors on the web's most innovative publisher sites. Taboola’s service is used by publishers to recir... read more »

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1 comments
David Schneider
David Schneider

I notice that you are using Outbrain now. Why the switch? Do you find that you make reasonable money from Outbrain? How does it compare to Taboola or other programs?