Brands, Instagram is ready to hold your hand.
Major brands are drooling over Instagram’s advertising program, and rightfully so: They have hardly tapped the Facebook-owned social network. But a problem’s afoot: Instagram is attempting to balance, delicately, its dreams of monetization and the obvious risk of self-destruction.
Unfortunately for the service, that balance isn’t fully up to Instagram — if it wants to scale an advertising program. This is why Instagram is investing so much in setting standards, first with a limited test period to avoid angry protests and now with a physical book for select brands. Here it is, in all of its pixelated glory:
For excluded brands — that’s the majority of them — you’ll have to settle for blog posts instead of the book; Instagram says it’s sharing all of its advice online.
Don’t let yourself believe, however, that these books contain magic, revenue-building tips. Instead, Instagram focuses on the basic elements of advertising: be true to your brand, share experiences, and know your audience.
Facebook is the world’s largest social network, with over 1.39 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 we... read more »
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