TechStars-backed Wander is acqui-hired by Yahoo after launching ‘Days’ app

Image Credit: ExactTarget
NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!

Yahoo has acquired Wander, a startup backed by TechStars New York that is best known for Days, a diary-like blogging app.

This news, which Wander announced on its blog, comes less then a year after Days launched.

The Days app “will live on as a standalone entity,” according to the announcement. That said, our sources tell us this deal was intended as a talent hire and that Yahoo has little interest in the app itself. This is unsurprising, as a majority of Yahoo’s recent acquisitions have been driven by the need for fresh engineers — not niche apps.

Days, released in May 2013, was a pivot from Wander’s original goal: a location-focused blogging service. Here’s a look at an original promo image for Wander:

Screen-Shot-2012-06-14-at-7.50.34-AM

Days, pictured below, stood out on launch due to an interesting restriction: The app only allowed users to post an entire day’s worth of photos, once a day.

daysscreenie-730x640

Since then, however, Wander didn’t get as much traction for the app as it had hoped for, and further development stagnated while exit talks emerged.

More about the companies and people from this article:

Yahoo! is the premier digital media company. Founded in 1994 by Stanford PhD candidates David Filo and Jerry Yang as a way for them to keep track of their personal interests on the Internet, Yahoo! has grown into a company that hel... read more »

Powered by VBProfiles


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.