Outfittery, the Berlin-based curated menswear service, today announced a €13 million ($17.8 million) funding round led by U.S.-based VC firm Highland Capital Partners.
Existing investors Holtzbrinck Ventures, Mangrove Capital Partners, High-Tech Gründerfonds, RI Digital Ventures, and IBB Beteiligungsgesellschaft’s VC fund, Kreativwirtschaft Berlin, also contributed to the round.
Launched in 2012 by co-founders Anna Alex and Julia Bösch (pictured above), Outfittery offers its male customers a styling and e-commerce service.
Users first answer questions about their style and size and are then connected with a style expert. The expert puts together individual outfits and sends them to users in a box. Customers only pay for the items they decide to keep. The Outfittery team claims it has attracted 100,000 customers since launching two years ago.
The startup will use the latest funding round to boost its growth, secure its position in the market and to increase its selection of menswear. It will also work on an international expansion. Currently available in Germany, Austria, and Switzerland, the Outfittery team plans on entering more European markets this year.
This is the second major funding round for Outfittery. In January 2013 it received a mid-seven-figure funding round. The company competes with fellow Berlin-based service Modomoto as well as U.S.-based Trunk Club.
This story originally appeared on VentureVillage.