Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Expect to see PayPal pop up as a payment option in more apps soon.
Today, the payments company announced that it will open up its new mobile SDK to all mobile developers in 30 countries Feb. 24.
The new technology will enable developers to implement a seamless PayPal checkout experience within their apps and mobile websites. Previously, you had to jump out of an app and log into your PayPal account in a separate screen to use it to pay. The new SDKs sign you in within the app or mobile site, and it’s also smart enough to remember your information for future purchases.
Uber was the first company to adopt the new SDK last fall. The on-demand taxi service will also bring PayPal checkout to its U.K. users on Monday.
“For us, [the new mobile SDK] was all about making sure that we put all the dialogues into the context of the app, no more redirects,” said Stan Chudnovsky, PayPal’s head of growth and special operations, in an interview with VentureBeat last fall.
PayPal has been touting the benefits of its new mobile developer tools since last March. Since then, the company released a new mobile app for the iPhone and Android, and it also snapped up the payments startup Braintree for $800 million.
“A year ago, we migrated a few of our APIs to REST, making it easier for U.S. developers to accept PayPal,” wrote John Lunn, PayPal’s head of developer relations, in a blog post this morning. “Today, a majority of our APIs are built on REST, available globally and no longer [in] beta, including Payment, Authorization, Capture, Void, [and] Refund, so that developers around the world can take full advantage of PayPal’s capabilities. We also redesigned the PayPal Developer site and our sandbox so that developers can find the tools, documentation and resources they need quickly.”
PayPal is the faster, safer way to pay and get paid online. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promot... read more »
Uber Technologies Inc is known as Everyone's Private Driver. Uber operates an on-demand car service used all over the world. With the touch of a button from your phone, you can experience your own private driver. Sign-up quickly, get p... read more »
Powered by VBProfiles
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results