Big Data

Grand St. relaunches with a new gadget store and product incubator

Image Credit: Grand St.
How can big data and smart analytics tools ignite growth for your company? Find out at DataBeat, May 19-20 in San Francisco, from top data scientists, analysts, investors, and entrepreneurs. Register now and save $200!

New York-based Grand St. is reinventing itself.

In late 2012, Grand St.’s obsessively curated technology shop launched with five or so rotating products — each sold out within a week’s time. Then, the startup expanded with permanent inventory. Cautiously. Now, Grand St. is launching a vastly expanded catalog of designy tech products, evolving from a handful to hundreds of gadgets as it passes 200,000 users.

Grand St. raised $1.3 million in April 2013 and launched on Android two months later. Back then, the store was clearly a minimum viable product (MVP). Now a far more mature company, Grand St. dreams of redefining what it means to run an e-commerce startup.


A Shop. An incubator.

Grand St. is no longer a static shop. Alongside consumer-ready products, Grand St. is now incubating “beta” projects — that’s beta in the true sense, as pictured below. Products will be tested by Grand St.’s audience and evolve based on user feedback.

photo 4

On top of these unreleased products, Grand St. is offering products for pre-order. Dangerously near Kickstarter territory, Grand St.’s tells us that its pre-orders “aren’t shipping just quite yet but will be available within six months.”

These categories round out Grand St. as both a shop and a potential idea machine — if the company’s users are as engaged and loyal as they’re often made out to be.

VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions, and we'll help you out with the data.
blog comments powered by Disqus