Today, BlueTalon snagged $1.5 million to play data bouncer and Magisto found a $2 million comrade in Mail.ru. We have details on those fundings and more below.
Battery Ventures pours $7 million into retail intelligence outfit Smarter Remarketer
Battery Ventures poured $7 million into Smarter Remarketer, an Indianapolis-based startup whose flagship SR2 Big Data platform provides e-commerce sites with actionable intelligence on customer trends and buying habits. The startup was launched in 2010 with $4.2 million from angel investors and is the brainchild of retail marketing expert and co-founder Angel Morales. Battery was the only investor in this current funding round. Read the full story on VentureBeat.
Magisto grabs $2M & finds a comrade in Mail.ru
Automatic video editing startup Magisto grabbed yet another major investor today: massive Russian email and web portal Mail.ru Group. Alongside the $2 million funding, Magisto announced that its tech will be integrated into Mail.ru-owned social network Odnoklassniki. Read the full story on VentureBeat.
BlueTalon nets $1.5M to be the bouncer for your big data
Data Collective has provided BlueTalon with $1.5 million in seed funding, according to a press release the startup issued today. BlueTalon has developed a means to only grant access to certain slices of the data to certain employees, who can then analyze the data with business-intelligence software or push it into applications. Read the full story on VentureBeat.