OffBeat

Netflix one-ups Amazon Prime Air with cheeky ‘Drone 2 Home’ video

Now that's convenience if we've ever seen it...

Above: Now that's convenience if we've ever seen it...

Forget video streaming: The future of Netflix is drone DVD delivery.

Netflix just took the wraps off its (fictional) “Drone 2 Home” program. With Drone 2 Home and a location-enabled smartphone, you can summon a DVD-toting Netflix quadcopter to all sorts of places. Your house? Sure thing. The woods? No problem. Office bathroom? Netflix has you covered.

The joke is aimed squarely at Amazon, which unveiled its Amazon Prime Air program late last year. Amazon chief executive Jeff Bezos promised Prime Air will enable the company to deliver small packages in 30 minutes.

Netflix’s program, on the other hand, can deliver DVDs “mere seconds” after you add them to your queue.

“Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs,” said Hank Breeggemann, the general manager of Netflix’s DVD division, in a Drone 2 Home promotional video. Hacking Netflix discovered the video after Netflix engineering director Paul Johnson posted it to YouTube.

Now, if you’ll excuse me, I’m going to request a Netflix quadcopter carrying Bill and Ted’s Excellent Adventure fly to VentureBeat’s New York office.

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With more than 25 million members in the United States, Canada and Latin America, Netflix, Inc. [Nasdaq: NFLX] is the world's leading Internet subscription service for enjoying movies and TV shows. For US$7.99 a month, Netflix members ... read more »

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