Continuing its monetization march, Twitter is expanding its advertising inventory with the debut of promoted accounts in its search results.
According to Twitter’s announcement, promoted accounts will be shown alongside recommendations of Twitter users to follow. Twitter is offering advertisers the following example, using a query for “latte art:”
This isn’t the first time Twitter has displayed advertisements in search — the social network has long matched your queries to promoted tweets. Adding keyword-based profile ads, however, places Twitter in direct competition with Google’s Adwords product.
More to follow.
Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations. At the heart of Twitter are s... read more »
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »
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