San Mateo, Calif.-based Lattice Engines has picked up $5 million, according to documents filed today with the SEC.
The startup, which was founded in 2006, previously took $20 million from NEA back in 2012. This seeming bridge round (investors currently unknown) will likely be used to fuel growth and hiring for the sales and marketing company’s offerings.
Lattice Engines’ products cover predictive lead scoring (i.e., being able to tell in advance if a potential customer will ever become an actual customer) and ways to help salespeople consolidate customer profiles.
Here, look at this: