Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Consuming media with other people can increase the entertainment value, but trying to recreate the experience virtually is sort of a pain in the ass.
With that in mind, DabKick is rolling out a revamped version of its free media sharing iOS app today that gives you and a friend an easy way to enjoy a piece of content while you’re both looking at it.
The app basically allows you to send images, videos, and text messages to another person. It’s sort of like other messaging apps, but you’re the one curating each piece of new content. But DabKick’s biggest selling point is how quickly you can begin sharing, even if the person on the other end doesn’t have the app.
“Trying to share content through a regular messaging app doesn’t really give you the same experience of sitting next to that person,” said founder Balaji Krishnan in an interview with VentureBeat. He added that traditional messaging apps allow you to send consecutive pieces of separate content/messages, while DabKick gives you an entire experience.
Krishnan also said screen sharing services have their own set of problems that prevent you from truly experiencing content together with someone virtually — not to mention that they don’t really allow you to share from a mobile device easily. I’d have to agree because most of those services are targeted at businesses, and thus, really aren’t ideal if you just want to share content immediately. (In other words, they mostly suck.)
By contrast, DabKick can begin sharing content with someone as soon as they click a link to grab a stripped down HTML5 version of the app, regardless of the device. Those who aren’t using the iOS app can still see everything and share messages but won’t be able to add any new rich media content.
DabKick’s mobile app update also includes a completely redesigned user interface and some new features, such as the “randomizer,” which can automatically pair up DabKick users at random. There’s also a “randomizer” music feature, which pulls up a random music video on YouTube that you can then share with friends.
Right now the app only allows you to share videos via YouTube links, but Krishnan said additional video services will be added in the future.
DabKick plans to generate revenue by offering users a more feature-rich version of the app for a monthly fee as well as an opportunity for in-app purchases further down the line. Honestly, I’m surprised DabKick isn’t trying to take on those bulky, user unfriendly screen sharing services, which would provide the startup with several new streams of revenue.
Founded in 2013, DabKick has raised a total of $500,000 in seed funding to date.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results