NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Dish is trading ad-skipping for Internet TV.
Dish cofounder Charlie Ergen has secured deals to broadcast Walt Disney Co.’s Disney Channel, ABC, and ESPN online, Bloomberg reports. This deal came out of negotiations to limit AdHop, Dish’s ad-skipping service, which Walt Disney Co. and others took to court last year.
Dish is not alone in its search for online broadcasting deals, known in the industry as over-the-top (OTT) deals. Verizon, Intel, Sony, and Apple have all tried to secure contracts to distribute content online — going around traditional satellite and cable TV providers. Content providers have in the past proved impossible to work with, but Dish has leverage: ad revenue.
Because users wouldn’t need to buy any new hardware to access the new Dish offering, Bloomberg’s sources claim this bundled OTT service could cost users just $20-$30 per month.
Unfortunately, if you’re itching to try the service, it won’t be available any time soon. Dish’s chief commercial officer Dave Shull says it’s too early to speculate on when it might be introduced — the company needs to secure significantly more contracts to launch.
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainme... read more »
DISH Network Corporation, through its subsidiary DISH Network L.L.C., provides approximately 14.014 million satellite TV customers, as of June 30, 2013, with the highest quality programming and technology with the most choices at the b... read more »
Powered by VBProfiles
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.