NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
ZocDoc is gearing up for rapid expansion.
The New York-based doctor booking service today announced plans to launch across the US after surpassing 5 million users last month. Previously, ZocDoc’s booking functionality was only available in 2,000 cities and towns — 40% of the US market. Until today, the company kept geographical restrictions in place as it launched periodically in major cites and regions.
By the end of 2014, ZocDoc shares that it will be available everywhere in the contiguous United States. With its national expansion plans public, CEO Cyrus Massoumi made his confidence in the company’s mission crystal clear:
“Early in ZocDoc’s life, many people said our service would never work outside of New York City. We’ve now successfully launched ZocDoc in big cities, suburbs, and rural areas throughout the country, and I’m proud to say that our service works regardless of geography or type of practice.”
Beyond the US
Massoumi tells us he’s hyper-focused on the US but that an international launch wouldn’t be impossible: “We know that there’s demand for ZocDoc world-wide. …There is a global shortage of doctors, and it’s difficult to book a doctor anywhere in the world.”
In fact, despite Massoumi’s repeated emphasis of the company’s US focus during our interview, ZocDoc currently lists job openings for general managers in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, and the UK.
ZocDoc’s UK listing, for example, calls for applicants to “define and execute strategies to develop our entry into the UK market.” Requirements for that particular role include a “strong desire to improve access to healthcare in the UK.” ZocDoc has also supported multiple languages since 2012.
The company’s international competition includes France-based KelDoc, Eastern Europe’s DocPlanner, and the UK’s Zesty.
ZocDoc’s 5 million user milestone is certainly noteworthy, but it amounts to just over 1.5% of the total US population. Clearly, the company has plenty of work to do at home before growing elsewhere.
Millions of patients use ZocDoc each month to find a nearby doctor or dentist, read verified reviews and health content, and instantly book appointments online. By revealing the 'hidden supply' of appointments, ZocDoc helps patients re... read more »
Powered by VBProfiles
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.