T-Mobile adds more data to its cheaper plans — but unlimited data is now $10 more

Above: T-Mobile's exec team (with CEO John Legere second from the left)

Image Credit: Devindra Hardawar/VentureBeat
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T-Mobile’s latest plans are great if you’re looking to save money — but a pain if you want an endless supply of data.

Almost a year since launching its bold, contract-free Simple Choice plans, T-Mobile announced this evening that it’s now offering 1 gigabyte of data for its entry-level $50 plan, double the previous amount. That plan now also includes 1 gigabyte of tethered data (also double the past limit) and unlimited international texting.

But if you’re looking for unlimited data — something T-Mobile advertised heavily over the past year — you’ll now have to shell out $80 a month, a slight jump over the $70 price from last year. The $70 plan now includes 5 gigabytes of data, while the new $80 unlimited plan now packs in 5 gigabytes of tethered data (the data you use when hooking up other devices to your phone’s mobile hotspot connection), which is double the previous amount.

T-Mobile’s $60 plan also got a slight data bump to 3GB, up from 2.5GB last year. T-Mobile doesn’t charge overage fees once you hit its data limits, it simply slows down your data bandwidth to 2G speeds for the remainder of the month.

It’s no surprise T-Mobile released this news on a Friday evening — it’s the ideal time for companies to drop potentially problematic news. While T-Mobile’s cheaper plans are indeed better deals this time around, it’s clear that the company is beginning to pay the price for its new-found popularity (it gained 4.4 million customers last year, thanks to its industry-shaking Uncarrier initiatives ).

Existing subscribers of T-Mobile’s $70 unlimited data plan will continue to pay the same price, but you’ll need to bump up to the $80 unlimited plan if you want the extra tethering bandwidth.

More information:

T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2012, approximately 129 million mobile customers were served by the mobile communication segments of the Deutsche Telekom grou... read more »

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