Blogging platform Tumblr is eyeing new monetization strategies post acquisition, according to product VP Derek Gottfrid.

Following Yahoo’s acquisition, Tumblr is considering a number of revenue-centric changes — one of which involves setting up an ad network to distribute sponsored posts to third-party sites, the Wall Street Journal reports.

Such an ad network, reportedly described by Gottfrid, would send Tumblr’s “highly visual and social ads to other sites, beginning with Yahoo and others it owns.” The concept would be an interesting move for Tumblr, as the firm has long struggled to find monetization avenues that do not alienate existing users.

This idea, however, is not Tumblr’s only option. Gottfrid hinted that Tumblr may debut a Facebook-style ad exchange in which advertisers target users by demographic.

More information:

Tumblr is a micro-blogging platform, built to let users effortlessly share anything. Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. You can customize everyth... read more »

Yahoo! is the premier digital media company. Founded in 1994 by Stanford PhD candidates David Filo and Jerry Yang as a way for them to keep track of their personal interests on the Internet, Yahoo! has grown into a company that helps p... read more »

David Karp is an American web developer and entrepreneur living in New York City. He is the founder and CEO of the short-form blogging platform, Tumblr. In 2010, he was named to the MIT Technology Review TR35 as one of the top 35 innov... read more »

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