Metamorphic Ventures, a VC firm with portfolio companies like Stamped, Sailthru, and Indiegogo, just announced its second fund.

The new fund, which Metamorphic Ventures claims to be “just shy of $70 million,” signals a shift for the firm; the company says that it will now look beyond seed stage companies. Metamorphic Ventures made clear that it will consider both existing portfolio companies and newcomers for later-stage rounds.

In addition to fresh capital, Metamorphic Ventures announced the addition of new executives to its advisory board. New advisors include Google vice president of sales John McAteer, Yahoo director of product management Robby Stein, and HSN chief Mindy Grossman.

As you might expect from the above advisors, Metamorphic plans to focus on “digital media and commerce,” according to the release.

“Our thesis is to invest in companies at the intersection of digital media and commerce; incorporating payments, marketplaces, adtech, software infrastructure, and other internet-enabled businesses.”

More information:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google ... All Google news »

Track Google's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.

Yahoo! is the premier digital media company. Founded in 1994 by Stanford PhD candidates David Filo and Jerry Yang as a way for them to keep track of their personal interests on the Internet,... All Yahoo news »

Track Yahoo's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.

Metamorphic Ventures is a New York City based venture capital fund that invests in start-up and early stage businesses exclusively in digital media and digital commerce technology sectors. M... All Metamorphic Ventures news »

Track Metamorphic Ventures's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.

Get more stories like this on TwitterFacebook