Business

Yahoo kicks off Yelp partnership to boost local results in search and maps

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Yahoo and Yelp have officially teamed up.

After details of the deal leaked last month, Yahoo formally announced its partnership with Yelp today, bringing Yelp local business reviews immediately into Yahoo Local Search and Maps.

With this deal, Yahoo is boosting its local search results to better compete with services like Google. Among the changes, Yahoo is placing new emphasis on photos of local businesses — that feature is powered by Yelp but also allows businesses to upload content directly to Yahoo.

Take a look at the integration in the screenshots below:

If you want to see the deal in action, Yahoo offered the following search result examples: mom and pop shopsspas, and restaurants.

More about the companies and people from this article:

Yelp (www.yelp.com) is a website that connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros in the United States, Canada, the United Ki... read more »

Yahoo! is the premier digital media company. Founded in 1994 by Stanford PhD candidates David Filo and Jerry Yang as a way for them to keep track of their personal interests on the Internet, Yahoo! has grown into a company that hel... read more »

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