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Anonymous social app Secret’s new funding emerges from the dark: $8.6M

Secret’s rumored funding is secret no more.

Today, the company with the anonymous social app announced via a Medium blog post that it has raised $8.6 million in its first round of institutional funding.

According to its blog post, Secret is only 45 days old now. For us in Techlandia, it seems like it’s been around for at least a few months, which is probably a testament to the bubble we live in and some lost touch with reality.

It also shared some engagement metrics. Secret claims that “75 percent of people with more than five friends come back every day” and that “90 percent of users that engage in a conversation come back within the week, often several times per day.”

Not surprisingly, we previously reported that rumors were circling of Secret having closed a $10 million deal led by Google Ventures and with support from Kleiner Perkins Caufield & Byers. Those rumors now seem to be partially true, but with an app entirely based on near-anonymity (remember, folks are only sharing with people in their networks, so they do somewhat know them), it’s only fitting that the rumors were … nearly correct.

And while the jury is still out on what will happen with these apps (or cybersocial experiments, as I call them) and what value they truly hold both financially and for society, the Secret team seems to be set on their vision of creating “as world flowing with authenticity” and their belief that “being more open with each other brings us closer together, builds understanding, and ultimately makes the world a better place.”

The funding was pooled from contributions from Garry Tan and Alexis Ohanian of Initialized Capital, MG Siegler of Google Ventures, Bing Gordon and Megan Quinn of KPCB, Chris Howard and Brad Silverberg of Fuel Capital, Vivi Nevo, SV Angel, Ashton Kutcher of A-Grade Investments, David Sacks, Bill Lee, Pete Cashmore, NFL Hall of Fame quarterback Joe Montana, Rob Wiesenthal, Andrew Chen, and several other “secret” investors.

In the meantime, we’ll be eagerly checking for more deeply founded and verified facts about life at Path and other very important information.

More information:

Kleiner Perkins Caufield & Byers (KPCB) is a world-leading venture capital firm located on Sand Hill Road in Menlo Park in Silicon Valley. The Wall Street Journal has called it one of the "largest and most established" venture capital ... read more »

Google Ventures is the venture capital investment arm of Google Inc. that makes financially driven investments in technology companies. Google Ventures seeks to invest in start-up companies in a variety of fields ranging from Internet,... read more »

SV Angel is the micro VC firm located in Silicon Valley and founded by angel investors, Ron Conway and David Lee. SV Angel provides capital investments to early stage companies focused on the Internet, e-commerce, and information techn... read more »

Between large and small…There's Medium. A versatile digital agency with limitless creativity and resources. Specializing in Drupal, we craft online experiences that are both modern and measurable to elevate brand awareness and drive ... read more »

Secret is a new way to share what you’re thinking and feeling with your friends, anonymously. Write anything that’s on your mind, free of judgment. Make your words stand out by adding a photo or color backdrop. Customize further ... read more »

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