Here’s proof that businesses will dole out cash to learn how you feel about them.
Social media analysis startup Synthesio today announced a $20 million funding round led by Paris-based private equity firm Idinvest Partners. Synthesio’s key offering enables businesses to analyze consumer sentiment on social media and blogs. There are a lot of companies doing this.
Synthesio says its funds will be used for “research and product development.” In addition, the company plans a series of new hires across its New York, London, Paris, and Singapore offices.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.