The move is interesting because it marks the first time Facebook has worked with an outside content partner on the relatively new Facebook Paper platform. If successful, I’d assume Facebook could make similar partnerships in the future. It could also become a lucrative source of revenue for Facebook Paper should the social network decide to go the content marketing route as well.
Facebook describes the “Ideas” section as a category that’s devoted to a single important topic. Facebook Paper has previously used the Ideas section to cover topics related to International Women’s Day, the U.S. president’s State of the Union address, and the South by Southwest entertainment/tech conference.
“TED is a natural fit for this experiment, as they care deeply about design, innovation and high-quality content,” Facebook said in a statement.
As for the partnership, exclusive TED content (articles, photos, presentations) will take over the “Ideas” section of the app and run from today through Friday.