Media

Study: Streaming services like Netflix barely put a dent in cable TV profits last year

Image Credit: Photo Illustration: Eric Blattberg / VentureBeat
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

While Dish and DirectTV plan to launch streaming services to satisfy cord cutters, Cable TV providers barely lost an inch last year against services like Netflix.

In 2013 cable TV providers like Comcast, Time Warner, and Charter lost approximately 0.1% of their total subscriber base — about 1,735,000 video subscribers, according to a study by Leichtman Research Group.

This is certainly a noteworthy loss for cable TV, but according to the Leichtman study, a major cause for this loss appears to be growth among top telephone providers that also provide TV services.

While cord cutting reports have long predicted the demise of traditional television service providers, it appears Hulu, Netflix, Amazon Prime, and other over-the-top streaming services have a long way to go before truly affecting cable TV’s margins.

More about the companies and people from this article:

With more than 25 million members in the United States, Canada and Latin America, Netflix, Inc. [Nasdaq: NFLX] is the world's leading Internet subscription service for enjoying movies and TV shows. For US$7.99 a month, Netflix members ... read more »

ounded in March 2007, Hulu is operated independently by a dedicated management team with offices in Los Angeles, New York, Chicago, Seattle and Beijing. NBC Universal, News Corporation, as of April 2009, Disney, Providence Equity Partn... read more »

Powered by VBProfiles

0 comments