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Apple officially launches 8GB iPhone 5C internationally amid low sales

Image Credit: Apple

Following a series of rumors yesterday, Apple has expanded its iPhone 5C line with a smaller, more affordable 8 gigabyte size in some countries.

Previously only available in 16GB and 32GB storage sizes, the unlocked 8GB device retails for £429 or approximately $713 in the U.K. — that’s £40 or roughly $66.47 cheaper than Apple’s 16GB option.

Apple’s decision to introduce a cheaper device follows reports of disappointing iPhone 5C sales. Sales were so slow back in October 2013 that Apple reportedly cut 20% of its production orders for the 5C. Others reported that 5C production was cut by as much as 35%, while iPhone 5S sales were higher than expected.

Screen Shot 2014-03-18 at 8.10.42 AM

Clearly, Apple isn’t giving up on the 5C. Unfortunately, the 8GB 5C launch is currently restricted to parts of Europe, Australia, and China — there’s no sign of a similar debut in the U.S. just yet.

More about the companies and people from this article:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

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