Cameo is a video recording app for iOS that features simple video editing tools, such as adding title cards, adding video filters for a recording, and combining video from multiple cameras. The app gained notoriety back in November after being featured as one of the top apps of 2013.
The acquisition shows that Vimeo is still firmly committed to being a service that caters to user-generated video content.
The company has been making a lot of news lately. This year alone, Vimeo has made significant upgrades to its HTML5 video player, set aside a $10 million investment for exclusive online distribution rights for indie films, and rolled out a huge update to its Vimeo On Demand (VOD) platform that allows creators to sell or rent their work online.
But while distribution is definitely a big part of Vimeo’s business strategy, it’s not abandoning its reputation as the more polished, respectable alternative to YouTube for video creators.
“Vimeo is committed to empowering all creators, and the ubiquity of HD camera phones is driving the largest wave of video creation ever seen,” said Vimeo CEO Kerry Trainor in a statement. “What we love about Cameo is that it gives even novice video-makers the power to create beautiful, well-crafted videos.”
Vimeo said all of Cameo’s 14 employees will join the company, with cofounder Matthew Rosenberg assuming the role of VP of Cameo. Vimeo said it plans to maintain Cameo as a separate app, although I’d expect it’ll get updated to make it easier to upload video to Vimeo at some point.
Founded in 2013, the New York-based startup previously raised a round of seed funding from Great Oaks Venture Capital.