Gadgets

Singapore-based Zensorium finds gadget-sales success in the United States

Zensorium's Juliana Chua holds the company's Tinké device at SXSW 2014.

Above: Zensorium's Juliana Chua holds the company's Tinké device at SXSW 2014.

Image Credit: Singapore IDA
Screen Shot 2014-03-17 at 12.04.38 PMThis article is part of a sponsored series brought to you by IDA Singapore and VentureBeat. We're showcasing some of Singapore's most promising startups and innovations, and exploring how they're delivering exciting technologies to Asia and the world. Read the series here.

Zensorium is taking a different approach to biometric gadgets. Instead of trying to create a wearable device that its customers carry around all day, Zensorium built a blood-and-heartbeat sensor that fits in your pocket.

The result, called the Tinké, is surprisingly useful. Using a red light and an optical sensor, the Tinké measures your blood oxygenation level and heartbeat simultaneously. You just lightly press a finger against the sensor and wait 30 seconds, and a reading appears on your phone’s screen.

It’s the same technology that hospitals use to monitor the blood oxygenation levels and heartbeats of their patients — but in a far more friendly package.

The Tinké, a tiny device for measuring heart rate and blood oxygenation.

Above: The Tinké, a tiny device for measuring heart rate and blood oxygenation.

Image Credit: Zensorium

As Zensorium’s Juliana Chua puts it, the device could function something like a family thermometer — something you would keep in a cupboard and use whenever needed. Serious fitness buffs might carry it in a pocket and check their heart-rate readings several times a day.

On their own, heart-rate and blood-oxygenation readings might not be that easy for people to interpret. So the Tinké app distills those readings into two separate scores: a “Zen” score that measures your relative stress level, and a “Vita” score that measures your relative fitness.

With the Zen score, the app also offers a tool to help you calm down by focusing on synchronizing your breathing with a slowly pulsing circle, a practice that can help lower your heart rate.

The Singapore-based company has attracted “tens of thousands” of customers in its first few months of sales, according to Chua. Many of those are in the United States — thanks in part to the company’s launch at the International CES in January, where the company won an award.

The Tinké is available on Zensorium’s website for $120 for the iOS versions (which plug into your phone’s 30-pin dock connector or Lightning port) or $130 for an Android version (which connects to your phone via Bluetooth). The company is shipping the product to 30 countries. It’s also available on Amazon.

Zensorium was founded in 2011 and received by Japanese multinational Nitto Denko.


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