Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Zensorium is taking a different approach to biometric gadgets. Instead of trying to create a wearable device that its customers carry around all day, Zensorium built a blood-and-heartbeat sensor that fits in your pocket.
The result, called the Tinké, is surprisingly useful. Using a red light and an optical sensor, the Tinké measures your blood oxygenation level and heartbeat simultaneously. You just lightly press a finger against the sensor and wait 30 seconds, and a reading appears on your phone’s screen.
It’s the same technology that hospitals use to monitor the blood oxygenation levels and heartbeats of their patients — but in a far more friendly package.
Above: The Tinké, a tiny device for measuring heart rate and blood oxygenation.
Image Credit: Zensorium
As Zensorium’s Juliana Chua puts it, the device could function something like a family thermometer — something you would keep in a cupboard and use whenever needed. Serious fitness buffs might carry it in a pocket and check their heart-rate readings several times a day.
On their own, heart-rate and blood-oxygenation readings might not be that easy for people to interpret. So the Tinké app distills those readings into two separate scores: a “Zen” score that measures your relative stress level, and a “Vita” score that measures your relative fitness.
With the Zen score, the app also offers a tool to help you calm down by focusing on synchronizing your breathing with a slowly pulsing circle, a practice that can help lower your heart rate.
The Singapore-based company has attracted “tens of thousands” of customers in its first few months of sales, according to Chua. Many of those are in the United States — thanks in part to the company’s launch at the International CES in January, where the company won an award.
The Tinké is available on Zensorium’s website for $120 for the iOS versions (which plug into your phone’s 30-pin dock connector or Lightning port) or $130 for an Android version (which connects to your phone via Bluetooth). The company is shipping the product to 30 countries. It’s also available on Amazon.
Zensorium was founded in 2011 and received by Japanese multinational Nitto Denko.
Sponsored posts are content that has been produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact email@example.com.
Zensorium a young company financially backed by Nitto Denko Corporation (6988:JP), the latter with a rich history since 1918. We are committed to empower individuals in elevating their quality of life through a breed of innovative sens... read more »
Powered by VBProfiles
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results