Mobile

Watch out, BlackBerry: The White House is reportedly testing Samsung & LG Android phones

Obama White House blackberry
Image Credit: Pete Souza/The White House
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

It’s not just consumers who are dumping their BlackBerrys — even the White House is considering alternatives.

Specifically, the White House is testing Android phones from Samsung and LG, reports the Wall Street Journal. The White House confirmed in a statement that it is looking at a “variety” of mobile devices, but it didn’t specify which models.

No matter what alternatives the White House is testing, the news is a big blow to BlackBerry, whose devices and secure network technology used to be the default option for government agencies and businesses dealing with sensitive data. Now that Android device makers are focusing more on security, BlackBerry risks losing one of the few remaining audiences who rely on its technology.

According to the WSJ, the White House’s internal technology team and the White House Communications Agency (a military group that handles President Obama’s communications technology) are testing the new devices. While we don’t know which devices they’re considering, I’d imagine Samsung’s Knox security platform and LG’s Gate platform are being examined closely, since they do many of the same things as BlackBerry’s technology.

Sensing the danger of critical government users moving away from its platform, BlackBerry announced in January that it would launch a Security Innovation Center in Washington, D.C.

“We are committed to working with government and industry experts to solve some of the biggest challenges we face in securing mobile communication,” BlackBerry’s new CEO, John Chen, said in January. “The Washington, D.C.-based security innovation center will be focused on creating lasting partnerships that will encourage ongoing dialogue aimed at making better products and policy.”

We’re still waiting for more details on what BlackBerry will do with its Security Innovation Center. Chen recently noted in a Bloomberg interview that he met with the White House to figure out what it likes about BlackBerry as well as what it would like the company to develop, the WSJ points out.

More information:

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushi... read more »

LG Corporation is a South Korean multinational conglomerate corporation. It is the fourth-largest company of its kind in South Korea, following Samsung Group, Hyundai Motors Group and SK Group. Its headquarters are situated in the LG T... read more »

Powered by VBProfiles


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.