Media

Amazon says it won’t be announcing a free streaming TV service next week

TV Commercial
Image Credit: Old TV commercial image via Shutterstock

Amazon has denied rumors that it will launch a free streaming video service. Of course, that hasn’t stopped speculation about the company’s plans to take over the living room.

The rumored service was said to be an ad-supported content channel that delivered both television programming and music videos to all customers — regardless of whether or not they are currently signed up for Amazon’s $99 annual Prime membership, according to a Wall Street Journal report that cites sources familiar with the company’s plans.

Yesterday, Amazon sent out invitations to a press event to “discuss” its video business. Since the event is being led by Amazon’s VP of Kindle, many believe that the company will use this time to announce a new set-top box that will compete with Apple TV, Roku, and Google Chromecast. Yet that box definitely won’t include support for a new TV streaming service, according to an email the company sent to Variety.

This isn’t the first time we’ve heard rumors that Amazon would be launching a streaming video service focused on TV content. Back in January, the company was supposedly in early talks with several major media companies about the possibility of such a service, as VentureBeat previously reported.

If it turns out Amazon is launching a service, the company is in a very good position to run effective TV-style commercials, thanks to the large amount of customer data the company has undoubtedly collected over the years from its online retail store.


VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.