Amazon says it won’t be announcing a free streaming TV service next week

TV Commercial
Image Credit: Old TV commercial image via Shutterstock
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Amazon has denied rumors that it will launch a free streaming video service. Of course, that hasn’t stopped speculation about the company’s plans to take over the living room.

The rumored service was said to be an ad-supported content channel that delivered both television programming and music videos to all customers — regardless of whether or not they are currently signed up for Amazon’s $99 annual Prime membership, according to a Wall Street Journal report that cites sources familiar with the company’s plans.

Yesterday, Amazon sent out invitations to a press event to “discuss” its video business. Since the event is being led by Amazon’s VP of Kindle, many believe that the company will use this time to announce a new set-top box that will compete with Apple TV, Roku, and Google Chromecast. Yet that box definitely won’t include support for a new TV streaming service, according to an email the company sent to Variety.

This isn’t the first time we’ve heard rumors that Amazon would be launching a streaming video service focused on TV content. Back in January, the company was supposedly in early talks with several major media companies about the possibility of such a service, as VentureBeat previously reported.

If it turns out Amazon is launching a service, the company is in a very good position to run effective TV-style commercials, thanks to the large amount of customer data the company has undoubtedly collected over the years from its online retail store.

More information:, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where cu... read more »

Powered by VBProfiles

VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.