Q1Media raises $8M because publisher ad revenues are too damn low

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Ad firm Q1Media today announced it has taken in a fresh $8 million in debt from Silicon Valley Bank and Partners for Growth. In a vague statement, the company said the new capital will help it “rapidly gain market share.”

At the heart of this news is a common struggle for publishers: the need to boost reader-driven revenues. The Austin, Tex.-based company claims to help “web publishers to maximize their display and video advertising revenue across desktop, tablet, and mobile platforms.”

The 10-year-old ad firm currently works with over 1,500 web publishers, reaching more than 200 million unique monthly visitors.

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.