If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Facebook’s WhatsApp purchase clearly hasn’t dampened folks’ enthusiasm for the service.
The massively popular mobile messaging platform handled 64 billion messages in a single day, the company announced late last night in a tweet.
That number is a tad inflated, as it counts a group message sent to 10 people as 10 separate received message, but it’s still a mind-boggling figure — one that helps put the staggering $19 billion sum Facebook plunked down on WhatsApp into context.
Still, Facebook faces an uphill battle when it comes to squeezing value out of the messaging platform’s 465 million users. WhatsApp, which has pledged not to sell ads, charges people $1 a year to use the service, but Facebook effectively paid $42 per user. Of course, Facebook could change WhatsApp’s ad policy, but a big chunk of its userbase are teens, whose loyalty has proven fickle when encountering unpleasant user experiences.
But we’re not trying to pour (too much) cold water on WhatsApp’s milestone, which topped the 54 million messages the platform processed on New Year’s Eve. Congrats, WhatsApp team. Now get back to courting Facebook’s next billion users.
Facebook is the world’s largest social network, with over 1.39 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 we... read more »
WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android and Nokia and yes, those phones can all me... read more »
Powered by VBProfiles
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results